Online April 2013

Soft drinks industry vows to be more proactive to ward off criticism

Soft drinks

The soft drinks industry has vowed to work more collaboratively and proactively to promote the good work it does in areas such as sustainability and nutrition through marketing and PR rather than its current approach of just communicating at a corporate level reactively to ward off negative criticism.

Dhaka building collapse highlights impact of supply chain on brand


The tragic building collapse at a clothing manufacturer in Dhaka has thrown the spotlight back on to the issue of the supply chain and the actual cost of fast fashion. Primark, Bonmarché, Matalan, Benetton, Mango and Canadian brand Joe Fresh have all been linked to the factory but what of their reputations?

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