Online - August 2012

Umbro: A history with England

Umbro.Rooney

The Football Association’s six year deal with Nike sees the end of Umbro’s long-running ties to the England national team. A perfect opportunity then to look back at eight of the most memorable England kits produced by the Manchester-based business over the last 60 years.

Samsung brand image slumps after US ruling

Samsung Note

Apple has won another victory over Samsung after a study showed that perception of the South Korean brand has plummeted since a US court ruled last week it had copied some of Apple’s smartphone designs.

Q&A: Thierry Billot, Pernod Ricard

jameson

Marketing Week speaks to Pernod Ricard’s managing director for brands Thierry Billot about exploiting the opportunities in emerging markets, the challenge of pushing its “premiumisation” strategy in a UK market in recession and the importance of promoting responsible drinking.

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