Organisers of the Glasgow 2014 Commonwealth Games are launching a marketing campaign starring Olympic Gold medallists Jessica Ennis-Hill and Nicola Adams to promote a million tickets going on sale for next summer’s event.
The Football Association’s six year deal with Nike sees the end of Umbro’s long-running ties to the England national team. A perfect opportunity then to look back at eight of the most memorable England kits produced by the Manchester-based business over the last 60 years.
Nike has confirmed it is to supply the kits for the England national football team after agreeing a six-year deal with the Football Association, putting an end to subsidiary Umbro’s 60-year history with the national side.
Olympic organisers have extended the outdoor marketing campaign thanking all 53 sponsors of the London 2012 Games for their investment to London tube stations, claiming that without the backing from the likes of Coca-Cola and McDonald’s there would be no “moments that last forever.”
Britvic has unveiled details of its Fruit Shoots reassurance campaign designed to tell parents that it has dealt with the faulty bottles that prompted a recall last month and the children’s drinks are now back on sale.
Direct Line is ditching Chris Addison and Alexander Armstrong and introducing its first ever strapline, “take the direct line”, in a marketing campaign that repositions the insurer as a customer service-led brand.
Apple has won another victory over Samsung after a study showed that perception of the South Korean brand has plummeted since a US court ruled last week it had copied some of Apple’s smartphone designs.