Mail Newspapers, the publisher of The Daily Mail, Mail on Sunday and Mail Online, is launching MyMail, a new customer portal aimed at improving customer experience and corralling data to assess the lifetime value of its readers across its product range.
Apple’s “one last thing” at its annual iPhone launch event last night (9 September) was the much-anticipated Watch, but the verdict is still out as to whether Apple’s first wearable will be marketed clearly to give it enough consumer appeal to jumpstart the “Stone Age” wearable market.
Scottish brands have many things to consider when weighing up the merits of Scottish independence. The economic prospects of their consumers as well as their own tax and legal affairs to name just a few things likely to be occupying their time and minds.
In less than two weeks we will know the outcome of the Scottish referendum on independence. Recent polls suggest that it is going to be a tighter race to the finish line than any political pundit or pollster has predicted.
Google has rebranded its Enterprise services to “Google for Work” as it looks to make the services and productivity tools it offers business customers more “meaningful” and accessible to companies of all sizes.
Kronenbourg 1664 is turning to “tastemakers” from the world of sport, music and entertainment such as Alex James and Colin Murray to front an online series created to give the brand a more lifestyle-orientated tone.
Coca-Cola’s ditching of its chief marketing officer role for a chief growth officer is a clear warning to CMOs: stand for growth, or lose it all. Thomas Barta, co-author of ‘The 12 Powers of a Marketing Leader’, explains.