Online December 2012

CompareTheMarket ‘most liked’ TV ad of 2012

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The CompareTheMarket.com ad featuring Meerkat brand characters Sergei and Alexsander handing a window cleaner his free Meerkat toy was the ‘most-liked’ TV ad of 2012 fending off The British Heart Foundation’s Vinnie Jones-starring ‘Staying Alive’ spot, according to Nielsen.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

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M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]