John Lewis’ lauded “The Bear and Hare” advert has secured bragging rights over its rivals going into the crucial holiday period, while ads for Call of Duty and Adidas also stood out in November’s Christmas-heavy list of “most watched ads”.
Virgin Atlantic is launching its first major brand campaign in more than two years featuring a television spot claiming its cabin crew offer an alternative to the “bland, beige, can’t be bothered” service offered by rivals.
The CompareTheMarket.com ad featuring Meerkat brand characters Sergei and Alexsander handing a window cleaner his free Meerkat toy was the ‘most-liked’ TV ad of 2012 fending off The British Heart Foundation’s Vinnie Jones-starring ‘Staying Alive’ spot, according to Nielsen.
The Department of Health has returned to hard-hitting anti-smoking advertising focusing on health harms for the first time in eight years with a spot showing a tumour growing on a cigarette as it’s smoked.
From competing in the third tier of English football to vying for the attention of billions in the world’s most celebrated football league, Norwich has come a long way in three years and now has its sights set on exploiting the reach of its new found exposure.
Media agency consolidation and margin pressure from procurement departments mean kickbacks take precedence over clients’ interests, while online media buying still isn’t transparent enough, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.