Online December 2013

The Marketing Week

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Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Next emerges as ‘festive winner’ after strong Christmas sales

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Next has credited its strong multi-channel service with helping push sales up 11.9 per cent year on year in the seven weeks to Christmas, suggesting that the festive period may not have been the washout expected for retailers after deep discounting on the high street in the run-up to Christmas Day.

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