Online December 2013

The Marketing Week

ocado

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Next emerges as ‘festive winner’ after strong Christmas sales

next-store-2013-304

Next has credited its strong multi-channel service with helping push sales up 11.9 per cent year on year in the seven weeks to Christmas, suggesting that the festive period may not have been the washout expected for retailers after deep discounting on the high street in the run-up to Christmas Day.

John Lewis marketing activity boosts Christmas sales

john-lewis-xmas-ad-2013-304

John Lewis looks to have outperformed its peers over the Christmas period after its bear and hare campaign and multi-channel service helped push sales up 6.9% amid warnings the deep discounting on the high street in the run-up to Christmas Day has driven down festive period profit for many in the sector. 

Latest from Marketing Week