Online February 2013

BlinkBox ramps up senior team

Blinkbox

Blinkbox has appointed Facebook’s European head of retail as it bolsters the senior management team ahead of the launch of its rebranded ebooks and digital music services.

Top 3 marketing takeaways from MWC

Lara O'Reilly

Mobile World Congress was bigger then ever this year and although mobile manufacturers are moving their PR focus away from MWC and launching their flagship devices at their own purpose-built events, there was plenty of big brand activity and emerging trends to catch the eye of the global marketers in attendance. Here’s my top five takeaways from the event.

MTV shifts ad strategy

MTV

MTV is shifting its strategy for advertising its shows away from footage based ad promos to focus more on the emotional connection audiences will feel towards the content.

Latest from Marketing Week