Online February 2013

AB Inbev slams ‘opportunistic’ watery beer claims

BudWaterBeer-Product-2013

One of Anheuser-Busch Inbev’s most senior marketers has dismissed claims it is selling watered down beer as “opportunistic” in a “litigious society” as it launches a tongue-in-cheek print advert to allay concerns it is misleading drinkers.

BlinkBox ramps up senior team

Blinkbox

Blinkbox has appointed Facebook’s European head of retail as it bolsters the senior management team ahead of the launch of its rebranded ebooks and digital music services.

Top 3 marketing takeaways from MWC

Lara O'Reilly

Mobile World Congress was bigger then ever this year and although mobile manufacturers are moving their PR focus away from MWC and launching their flagship devices at their own purpose-built events, there was plenty of big brand activity and emerging trends to catch the eye of the global marketers in attendance. Here’s my top five takeaways from the event.

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