Tesco is attempting to ward off hits to its reputation on two sides after Greenpeace attacked the supermarket over “dirty” tuna sales and farmers raised concerns over the decision to cut the price of milk.
John Lewis is kicking off activity for its 150th anniversary with the launch of its first technology incubator aimed at helping the retailer identify and develop technology innovations and keep it at the “cutting edge” of retail.
Birds Eye’s UK & Ireland marketing director Margaret Jobling reveals why the brand is about to wave goodbye to Clarence the Bear and embark on a new era where food is the focus rather than frozen, which it will convey via a £16m marketing campaign launching on 3 March.
UK marketers’ strong ambitions to grow in 2014 are at odds with their approach to product and service innovation, with far fewer investing in product innovation than their counterparts abroad, according to a report by Cranfield University’s School of Management.
Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]