Tesco is attempting to ward off hits to its reputation on two sides after Greenpeace attacked the supermarket over “dirty” tuna sales and farmers raised concerns over the decision to cut the price of milk.
John Lewis is kicking off activity for its 150th anniversary with the launch of its first technology incubator aimed at helping the retailer identify and develop technology innovations and keep it at the “cutting edge” of retail.
Birds Eye’s UK & Ireland marketing director Margaret Jobling reveals why the brand is about to wave goodbye to Clarence the Bear and embark on a new era where food is the focus rather than frozen, which it will convey via a £16m marketing campaign launching on 3 March.
UK marketers’ strong ambitions to grow in 2014 are at odds with their approach to product and service innovation, with far fewer investing in product innovation than their counterparts abroad, according to a report by Cranfield University’s School of Management.
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.