Online - January 2012

HMV’s multichannel efforts pay off

HMV

HMV’s efforts to boost its multichannel business appear to have paid off as the entertainment retailer has gained market share in the first three months of the year, according to the latest Kantar Worldpanel data.

Man U’s Ashley Young to star in Lucozade ad

AshleyYoung

Lucozade is to launch the latest phase of its ‘Faster. Stronger. For Longer’ marketing campaign during tonight’s Premier League title decider between Manchester United and Manchester City with a TV spot starring England forward Ashley Young.

Nokia to sell off Vertu brand

Vertu

Nokia is understood to be close to selling off its luxury phone brand Vertu as it looks to focus on its core assets in a bid to turnaround its business.

Walkers marketer joins Mars Petcare UK

Pedigree

Mars UK has appointed former Walkers marketing lead Miranda Sambles to oversee brand strategy for its products, such as Pedigree and Whiskas, with a brief to raise the profile of the company’s petcare products.

Why aren’t brands making cookies fun?

Lara O'Reilly

Most of the terms used to describe how brands feel about tackling the new EU Cookie Directive are pejorative. “Confusion” and “irritation” seem to be the two nouns in regular rotation – so why are more brands not doing more to turn this annoyance around into something positive?

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