FMCG giant Procter & Gamble has announced it will donate an extra $25m (£16m) raised via portions of its product sales to support youth sport around the world as the next step in its ten year corporate partnership with the International Olympics Committee (IOC).
Expedia’s logo is to appear on the shirts of all professional football referees from next season after the online travel agency signed a one-year deal to become the official sponsor of the company representing match officials.
The TV advertising market is not due to experience its expected boost after the Olympics in September, suggesting non-sponsors are not planning to immediately return to spending after the closing ceremony, as was previously predicted.
Kraft is looking to breathe new life into its Halls brand with a revamped marketing strategy that aims to extend its sales in the UK beyond the traditional cold and flu season into more everyday occasions.
Two years after the controversy about Google collecting WiFi data with its Street View cars was supposed to be settled, it rears its head again. Again, Google blames human error for the latest slip-up. But authorities also need to shoulder responsibility for this sorry saga.