Our Festival of Marketing begins in London on November 12-13. So we’ve compiled the Marketing Week guide to some of the speakers we’ve already announced for the Festival of Marketing.
Adidas is setting up individual global brand teams for all its sporting categories to align innovation closer to communications as it plans to push its marketing spend beyond the €2bn barrier for the first time in several years to accelerate demand in Europe and Northern America.
The Co-operative is embarking on another round of ‘member engagement’, launching an online hub called Let’s Talk to canvass people for their opinions on a range of issues relating to communities and CSR. The company is obviously desperate to put things right after a disastrous year but this constant canvassing for opinion is creating a weight of expectation the group will struggle to live up to.