Online July 2014

William Hill overhauls digital presence in personalisation push


William Hill is unifying its digital channels under a consistent user experience for the first time to deliver more personalised content, a move that comes as the company hails marketing for lifting online betting on the World Cup 211 per cent compared with the previous tournament.

McVitie’s masterbrand campaign generates 87% ROI spike


United Biscuits is to become more experimental in how it markets McVitie’s brands on and offine as it dials up investment in the masterbrand after the first wave of activity for the brands in the portfolio delivered 87 per cent ROI on media spend. 

The Co-op is creating a weight of expectation by constantly asking consumers for their opinions

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The Co-operative is embarking on another round of ‘member engagement’, launching an online hub called Let’s Talk to canvass people for their opinions on a range of issues relating to communities and CSR. The company is obviously desperate to put things right after a disastrous year but this constant canvassing for opinion is creating a weight of expectation the group will struggle to live up to.

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