Online - June 2012

UKTV rebrands Yesterday channel

Yesterday

UKTV repositioning its Yesterday channel in a bid to make viewers and advertisers reappraise the brand in a similar way to when G2 rebranded to Dave in 2007.

Royal Mail’s ambitions need a reality check

Russell Parsons

Royal Mail hopes by offering brands enhanced planning, creative and data solutions they will be reminded of the “power of physical”, an appreciation lost in the rush to embrace digital. Is the launch of Market Reach a new dawn for physical direct marketing? Or the last desperate throw of the dice for a channel in terminal decline?

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