Online June 2013

Brand audit: Barclays

Barclays

David Wheldon, head of brand and reputation at Barclays recently told Marketing Week the beleaguered bank was “beginning to lead the pack again [in terms of brand reputation]” after a period bolted to the bottom of a sector that feels little love.  

Data is both your friend and foe

ronan

I’ve spent the last two days at Marketing Week Live and the term ‘data capture’ is now ringing in my ears but I’ve heard very little on how to treat consumers’ personal data sensitively.  

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.