Online June 2013

Brand audit: Barclays


David Wheldon, head of brand and reputation at Barclays recently told Marketing Week the beleaguered bank was “beginning to lead the pack again [in terms of brand reputation]” after a period bolted to the bottom of a sector that feels little love.  

Data is both your friend and foe


I’ve spent the last two days at Marketing Week Live and the term ‘data capture’ is now ringing in my ears but I’ve heard very little on how to treat consumers’ personal data sensitively.  

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