Marketing Week caught up with Dan Wright, Amazon Media Group’s European director, at Advertising Week Europe. He discussed the importance of iterative innovation, transparency over consumer data, confusion around native advertising and why marketers should look at consideration metrics over engagement.
In the week the UK saw the country’s first same-sex marriages, some brands are developing campaigns to appeal to gay and lesbian consumers looking to tie the knot. The move is part of a wider effort by brands to target the LGBT (lesbian, gay, bisexual, transgender) community in an attempt to better represent their customer base and tap into a multi-billion sales opportunity
Nike is launching a social media push to drive pre-orders for the England World Cup kit as part of a wider plan to use kit sales from the event to help nearly quadruple its ecommerce sales by 2017.