Online March 2014

Channel 4 and BT rule out Channel 5 bid

Channel 4 and BT rule out Channel 5 bid 385

Advertising Week Europe 2014: The chief executives of Channel 4 and BT Consumer have revealed they are not looking to make a bid for Channel 5, which owner Richard Desmond put up for sale earlier this year.

Brands come out from the closet to target LGBT community

Moss Bros Mr Mr

In the week the UK saw the country’s first same-sex marriages, some brands are developing campaigns to appeal to gay and lesbian consumers looking to tie the knot. The move is part of a wider effort by brands to target the LGBT (lesbian, gay, bisexual, transgender) community in an attempt to better represent their customer base and tap into a multi-billion sales opportunity

Latest from Marketing Week