Online - May 2012

B&Q invests £69m in brands as sales fall

BQ

B&Q owner Kingfisher will be hoping that a £69m investment into own brand products and stores will help reverse a steep fall in sales and profit in the first three months of the year.

‘Don’t tackle mobile without the budget’

Where's My Water

Disney’s EMEA commercial director for games Matt Carroll says marketers should be wary of launching mobile games, even if they work for popular franchises, as their brands could be “hurt in a big way” if the project is under resourced and does not deliver on wider brand promises.

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