Online May 2014

The Marketing Week

Adidas World Cup 2014 ad

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

The Top 10 YouTube ads in April

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With the World Cup less than 3 weeks away brands are ramping up their campaigns. So far Nike and Castrol are the winners, securing 3 of the top 4 spaces in YouTube’s most popular ads in April, while Evian’s Spider-Man dancing baby and Waitrose’s carrot and boy also stand out.

Consumer confidence hits nine-year high

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Consumer confidence reached a nine-year high in April as forecasts for UK economic growth continue to provide cheer but brands have been warned that optimism about the strengthening economy is still not being matched by an uplift in people’s own financial circumstances. 

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