Online November 2013

Campaigns should be driven by insight

Mindi Chahal

The latest marketers’ confidence report from the Chartered Institute of Marketing (CIM) unfortunately shows that campaign planning is driven by budgets more than insight, but this should be the other way round.  

Tesco needs to force an all out war on quality, not price


Tesco comes in for a lot of stick. As the UK’s biggest supermarket chain it has become the whipping dog, blamed for the demise of the high street, criticised when small bakers and butchers go out of business and faced with protests every time it tries to open a new store in villages from Hadleigh to Westward Ho!.

Latest from Marketing Week