Online October 2012

Freeview launches ads to boost preference

Freeview Christmas Ad

Freeview is set to launch a festive marketing campaign to promote its premium Freeview+ box in a bid to increase the amount of consumers that make an active choice for its services as it marks the completion of the digital switchover.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]