Mondelez International will promote the impact coffee drinkers can have on its supply and demand chain more than it has done in the past for brands such as Kenco and Carte Noire as part of a wider 2014 marketing drive to capitalise on the rising demand for quality roasts.
Social news site Buzzfeed has poached Will Hayward from the Wall Street Journal to become its first advertising executive outside of the US as the company continues to grow its presence outside of its home market.
UKTV is looking to increase the touchpoints its brands interact with consumers with beyond the TV screen by increasing its experiential, CSR and digital output as it looks to build on a strong financial year where it achieved its highest ever share of viewers and record revenues.
We’re coming to the end of Social Media Week London, which many mock as an industry-wide mutual back-slapping exercise, but if you pay attention, you can actually learn something. This week I even learnt why marketers should use Google+.
McDonald’s is expanding its healthy-eating commitment by offering fruit and vegetables options as part of its meal deals and marketing healthier alternatives to children amid growing pressure from governments and consumers to help tackle obesity.
Nike says its decision to focus more resources on marketing its core running, football and basketball categories has paid dividends as it reported a 8 per cent increase in revenue in its latest fiscal quarter.
Media agency consolidation and margin pressure from procurement departments mean kickbacks take precedence over clients’ interests, while online media buying still isn’t transparent enough, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.