Online September 2013

UKTV plans to match record revenue with increased marketing

UKTV Gold

UKTV is looking to increase the touchpoints its brands interact with consumers with beyond the TV screen by increasing its experiential, CSR and digital output as it looks to build on a strong financial year where it achieved its highest ever share of viewers and record revenues.

The Marketing Week

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Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Red Bull Titanic ad escapes censure

Red Bull Titanic ad

Red Bull has escaped censure from the advertising watchdog over a controversial campaign some viewers felt made light of the lives lost in the sinking of the Titanic by implying they could have survived if they consumed the energy drink.

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