Opinions on PR

PR Opinions Foreword

Michael Barnett

Content and native advertising are substantially changing the nature of marketing today and no discipline is going to feel that drive to change more than PR.

Killing our little darlings

NIck Woods

Advertisement feature

WE’s Nick Woods argues that whether you lead a PR agency, are part of an agency team or are a client, there is a new crop of PR agencies that prioritise insight, original thinking and adventure.

The anatomy of a good story

Richard Millar

Advertisement feature

Brands need a new ‘hero’s journey’ to guide them through the overloaded media environment. Richard Millar breaks down the pattern for successful brand storytelling.

Latest from Marketing Week