Joel Morris, public affairs and communications director of Coca-Cola GB and Ireland, tells Lucy Handley about dealing with criticism from IOC president Jacques Rogge and the company’s Olympic legacy plans.
With an increasing number of mothers using search engines to plan activities, family centric PR strategies are using a wide range of multimedia tools – such as social networks and online films – to reach tech-savvy parents. Jonathan Bacon reports.
The riots that rocked London last summer caused widespread panic. Nicola Smith reveals how one council’s use of social media to stop the hysteria spreading led to it doubling its Twitter followers and boosting residents’ trust.
Yesterday’s news is no longer today’s fish and chip paper: it can be found any time via Google’s search engine and instantly on social media. Jo Roberts reports on the implications this can have for chief executives and their companies.
Limited budgets may mean fewer celebrity endorsements and swanky press shows, but the principles of managing campaigns remain the same. Morag Cuddeford-Jones talks to seven industry experts about how they make the most out of fewer resources.
The EasyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.