PR Strategy 27 September

Mum’s the word

ambrosia

With an increasing number of mothers using search engines to plan activities, family centric PR strategies are using a wide range of multimedia tools – such as social networks and online films – to reach tech-savvy parents. Jonathan Bacon reports.

Fast response calms riot fears

riots

The riots that rocked London last summer caused widespread panic. Nicola Smith reveals how one council’s use of social media to stop the hysteria spreading led to it doubling its Twitter followers and boosting residents’ trust.

No erasing the past

rubber

Yesterday’s news is no longer today’s fish and chip paper: it can be found any time via Google’s search engine and instantly on social media. Jo Roberts reports on the implications this can have for chief executives and their companies.

Doing more with less

boy

Limited budgets may mean fewer celebrity endorsements and swanky press shows, but the principles of managing campaigns remain the same. Morag Cuddeford-Jones talks to seven industry experts about how they make the most out of fewer resources.

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