PR Strategy January 2013

Something to believe in

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Trust in the media has been damaged along with trust in business, according to new research, so organisations need to develop more informal channels to connect effectively with their audiences, says Mary-Louise Clews.

The year for sharing stories

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Advertising Feature: The challenge for marketers in 2013 will be not just to tell stories, but to encourage their audiences to participate in the storytelling process, says Rebecca Grant, managing director consumer UK & EMEA at Cohn & Wolfe.

Time to get into good habits

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Advertising Feature: The ‘healthy addiction’ trend is one of four trends that today’s marketers need to understand in order to relate to people as individuals, says Richard Medley, managing director of Nexus Communications.

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