PR Strategy March 2012

Leading from the front


The panel Andrea Dalglish, head of communications, The NFC GroupHelen Dickenson, head of communications, John LewisDavid Hamilton, head of public relations and engagement, Action for ChildrenEdmund King, president, The AAFiona Wilkinson, senior vice-president, corporate communications, Visa Europe Marketing Week (MW): Is PR seen as a strategic business tool within your organisation? Edmund King (EK): PR […]

Firms need PR’s punch


Business innovators are employing PR professionals as strategists to steer corporate brands forward, recognising that they possess the right skills to engage with consumers and stakeholders

To win, you need strategy

Spencer Livermore

Competition is all around us – every business has rivals, every brand has competitors, and every campaign has opponents. For companies and brands dealing with these competitive forces every day, the central question is always how to outperform the competition and win – be that winning more customers, more market share, or winning the arguments […]

Because we’re worth it


Industry attitudes: while the reputation of corporate PR professionals has improved, according to a study, they still have work to do to convince the CEO and the board of their true potential value, especially in areas such as social media.

Protecting against derailment


It is five years since the Virgin Train crash in Cumbria. Ruth Mortimer explores what happened back then and how the crisis would be managed today.

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