The many definitions of sustainability make the concept hard to communicate effectively. David Burrows talks to seven industry experts about how they help their teams and stakeholders understand the complex issues involved.
As PR leaders increasingly have to do more with less, a new era of creativity is emerging, reveals Mary-Louise Clews. Corporate teams are turning day-to-day company life into headlines and exploiting social media like never before.
Nick Hindle, vice president of communications for McDonald’s UK and Northern Europe, tells Branwell Johnson about why the company is an appropriate sponsor of the Olympics – and how is has changed in recent years without losing its identity.
To be taken seriously at board level, the PR industry needs to work out how to measure the outcomes – not just the outputs – of its work. It’s easier said than done, say the experts, but some teams have succeeded.
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.