PR Strategy September 2013

Visibility: Fame is the spur


When everyone’s discussing it, a brand attains celebrity status in its own right. that’s the beauty of positive news coverage, says Gary Freemantle, Clarion Communications’ chief executive.

Integrated campaigns: Integration nation


The unstoppable rise of digital media is changing the PR landscape for good – but forward-thinking agencies are meeting the challenge, says Natalie McLean-Reid, managing director of BWP primal.

Foreword: Digital alarm call


In an era of round-the-clock news and social media controversies, marketers and PR professionals are being forced to raise their game. Now, more than ever, choosing the correct communications strategy is crucial.

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