Training Supplement February 2012

Staff get involved in a virtuous cycle

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Sky has embraced the concept that positive brand perception starts with a company’s own staff. Its cycling programme is engaging and motivating employees of all levels of athletic ability while building support for its own team, writes Jo Roberts.

Empathy and the magic of influence

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Some people may be blessed with natural charm, but the skill of effectively influencing decision-makers can be acquired through training and can make a dramatic difference to marketers’ success in the boardroom.

Investing in marketing skills to stay competitive

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Marketers have had to quick to learn the new techniques, adopt the new rules and embrace the new order, whilst also fighting for recognition of marketing’s strategic importance. So how much importance is placed on the development of marketing skills in order that organisations stay competitive? We put some questions to a panel of senior personnel whose job function specifically deals with the development of marketing capabilities at some top UK brands.

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