IT meerkat Sergei hospitalised in Comparethemarket ad

Sergei the IT meerkat has been hospitalised in Comparethemarket.com’s latest ad campaign to promote its new credit card comparison service.

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The ad implies that the meerkat character has been overworked by the increase in traffic to the fictional Comparethemeerkat.com site as consumers visit it by mistake when seeking Comparethemmarket’s comparison services.

It follows the previous ad in January that saw brand ambassador Aleksandr Orlov give Sergei a ‘laptopmabob’ so that he can work around the clock on the newly added credit card service.

The ad was previewed for fans on Youtube and Facebook following a week-long social media campaign that began with Sergei mysteriously disappearing and Aleksandr discovering he had been hospitalised.

The ad was created by VCCP.

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