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Havas hails digital offering for revenue growth
Seb JosephHavas unveiled a 5% increase in the three months to 30 September, driven by strong performances of agencies in the UK, as well as the US and Asia, which offset a decline in its home market of France.
Free samples still best way to win friends
Morag Cuddeford-JonesAs more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
Debenhams opens “Minority Report virtual store”
Rosie BakerDebenhams is launching an augmented reality app that allows shoppers to visit a “virtual pop up store” at famous landmarks around the UK.
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.