iTagg to launch keywords on MMS shortcodes

iTagg, the mobile marketing company, is to launch keywords on MMS shortcodes, which it claims is a first for the UK. Previously only plain text message campaigns could use keywords. Advertisers will be able to run inbound text, MMS picture and video campaigns on a single shortcode. The company says the cost of MMS campaigns will come down from several thousand pounds to a few hundred.

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