iTagg, the mobile marketing company, is to launch keywords on MMS shortcodes, which it claims is a first for the UK. Previously only plain text message campaigns could use keywords. Advertisers will be able to run inbound text, MMS picture and video campaigns on a single shortcode. The company says the cost of MMS campaigns will come down from several thousand pounds to a few hundred.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.