iTagg, the mobile marketing company, is to launch keywords on MMS shortcodes, which it claims is a first for the UK. Previously only plain text message campaigns could use keywords. Advertisers will be able to run inbound text, MMS picture and video campaigns on a single shortcode. The company says the cost of MMS campaigns will come down from several thousand pounds to a few hundred.
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Marketers are fond of declaring consumers don’t trust ads but the data doesn’t support it – only that they don’t like them, which is a different problem.
Passionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.