It’s all in the breast possible taste

If you see a giant rose-pink bra coming your way, don’t panic – it’s not a Labour Party promotion.

The brassiere – size 148 JJ – is being towed around the UK to help boost the profile of Marks & Spencer’s bra-fitting service.

M&S has installed bra-fitting sensors to ensure that shop assistants don’t make boobs when measuring assets.

For the male Marketing Week readership, brand experience consultancy RPM has cooked up a treat. One day, live window displays will feature actresses playing the roles of customer and shop assistant, acting out the fitting process.

The Diary thinks that the display may not go down well with female customers, with gawping husbands in tow.


Remote mapping

Marketing Week

Utilities companies often use computer-generated mapping software to plan maintenance works and, by increasing efficiency, can improve customer relationships and marketing.

Don’t knock Allied for its bold strategy

Marketing Week

It’s ironic that Allied Domecq’s shares dropped by 22.75p when the board announced an increase in pre-tax profits of 16 per cent, ostensibly because advertising and marketing spend had grown by just one per cent to £161m. Surely this is the increased return on investment many shareholders look for, especially in more mature markets? Allied […]


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