If you see a giant rose-pink bra coming your way, don’t panic – it’s not a Labour Party promotion.
The brassiere – size 148 JJ – is being towed around the UK to help boost the profile of Marks & Spencer’s bra-fitting service.
M&S has installed bra-fitting sensors to ensure that shop assistants don’t make boobs when measuring assets.
For the male Marketing Week readership, brand experience consultancy RPM has cooked up a treat. One day, live window displays will feature actresses playing the roles of customer and shop assistant, acting out the fitting process.
The Diary thinks that the display may not go down well with female customers, with gawping husbands in tow.