It’s all smiles in the Government

Further to the article “DTLR snubs COI and picks own agencies” (MW May 2), I would like to point out that COI is fully supportive of the agencies with which it works.

COI did not at any time suggest to agencies that “if they pitched for the DTLR business, they could be black-listed for future COI work”. This is clear from the fact that all six of the agencies selected are on COI’s roster and feature regularly on its pitch lists.

COI fully endorses the practice of selecting the best agencies for Government work, and encourages the most effective and efficient use of public money in advertising campaigns.

Carol Fisher

Chief executive

COI Communications

London SE1


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