It’s enough to make you vomit…

Sofa Workshop drops all pretence to subtlety in an advertising campaign launched this week.

The specialist sofa retail chain is attempting to strengthen its position by using muddy dogs, large bottoms, jilted lovers and… puking babies.

The series of ads, created by agency BCD&P, show real-life situations, highlighting the company’s ability to create a sofa unique to an individual’s requirements.

In one execution, a guilty-looking toddler sits on a sofa, above the caption “An unfortunate fact of life, babies puke”.

Somewhat extreme, considering it’s just to highlight how washable the sofas are.

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