It’s my party and I’ll cry if I want to…

Trevor Beattie, advertising’s most in-your-face creative director (his recent hiring by agency GGT even made page three of The Guardian) is throwing a party on election night at a Mayfair nightclub to celebrate the expected Labour victory. Red wine will be flowing all night until the Labour government is elected, says La Beattie.

Gary Duckworth, chairman of Duckworth Finn Grubb Waters, is also planning to party the night away. However, he will not be throwing his money around in the West End, preferring the discretion of his south London home.

But Guy Zitter, managing director of diehard Tory organ the Daily Mail, felt it necessary to scrawl on the back of invitations to his election party: “Come cry with me.” Forget the opinion polls. Forget the swingometer. This is the clearest evidence yet that John Major is on his way out.

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