It’s no longer an enigma

It had to happen really. How could marketers have failed to notice the success of something completely made up, but that has attracted a huge number of devotees who are convinced by its claims?

It had to happen really. How could marketers have failed to notice the success of something completely made up, but that has attracted a huge number of devotees who are convinced by its claims?

That’s right, Dan Brown’s The Da Vinci Code is not only about the Holy Grail, its success is the closest marketing gets to a Holy Grail.

So it is with no surprise that this week sees the launch of The Marketing Code – the world’s first marketing novel. Its author is Stephen Brown, no relation to Dan, professor of marketing research at the University of Ulster, who also wrote Wizard! The Harry Potter Brand Story.

The Diary has only just started the book, so we’ll leave the description to the blurb, which describes it thus: “All the information you’d expect of a marketing text book, wrapped up in a novel, loosely based on Dan Brown’s smash hit The Da Vinci Code.”

Unputdownable, a rattling good read, etc.

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