It’s not all about promotions

I write in reference to your article about boosting the sales of Saturday newspapers (MW March 8). I own a newsagent in Highbury.

It is good to known that the newspaper publishers are devoting time and effort in trying to increase the circulation, but too frequently, I receive the papers late, and have the incorrect or missing inserts. This, of course, is the problem with the wholesaler who, due to their inefficiencies, cause sales to be lost for me and my publisher. I wonder how much the publishers monitor the wholesaler?

Haren Bhatt

T/A Universal Newsagents

Highbury Corner



Seat picks UK head of marketing

Marketing Week

Car company Seat has promoted regional brand manager Mark McKenna to head its marketing. McKenna takes over from head of marketing Gary Savage, who has moved to head of sales and operation at the Volkswagen-owned subsidiary. The move also follows Kevin James’ appointment as director of Seat. James, who was joint managing director of Volkswagen’s […]

MPG heads off OMD to keep £30m Camelot planning task

Marketing Week

Camelot has re-appointed Media Planning Group (MPG) to handle the planning for its &£30m media account. MPG, which has handled the Lottery operator’s planning since 1998, pitched against OMD, which is responsible for Camelot’s media buying arrangements. MPG managing director Marc Mendoza says: “We are very confident in our own ability and we feel that […]

The future of e-commerce

Marketing Week

I read with interest your e-consumer article (MW March 29) regarding online auctions and in particular your reference to FSauctions, the Freeserve auction site. FSauctions is now one of the top three UK online auction sites, with over 70,000 items on offer at any time. Our users play a vital and appreciated role in helping […]


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