It’s not the best winter for Ian Botham

Before the Ashes the Diary correctly mused that an ad campaign for Welsh lamb and beef could have repercussions for those loveable cricketing supporters of English meat – Beefy and Lamby.

Not only did England roll over in distressing fashion against Australia (much to Botham’s chagrin), it has been announced that Beefy and Lamby’s website may bite the dust thanks to a Cabinet Office review of government sites.

The Hutton Inquiry website is also listed for closureso the Diary asks if there should be a Mutton Inquiry into Beefy and Lamby’s fate.


Comet reports Christmas sales up 7.5%

Marketing Week

Comet has reported a like-for-like sales increase of 7.5% during the Christmas period, following high demand for new technologies. Total revenue for the electrical retailer was up 7.7% between November 1 and January 8 on the same period last year. Parent company Kesa Electricals announced a total revenue increase of 8.1% across the group, with […]

New campaign – The Royal Navy

Marketing Week

The Royal Navy has launched a major advertising campaign to attract new recruits to the service. The ads will break over the next month. The campaign, which has been created by WCRS, has been shot in documentary style featuring real staff – including a pilot, observer, medic and air engineering technician – talking candidly about […]

Mattel needs Adidas, but does Adidas need Mattel?

Marketing Week

A new licensing partnership between Mattel and Adidas will see a range of co-branded dolls and clothes launched in the first deal of its kind for the sportswear brand (MW last week). But not everyone is convinced the tie-up will be a marriage made in heaven. Licensing deals are common in the children’s market, with […]


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