It’s only fair to quip at a Tube of spaghetti

How do you improve on a design classic? Not very easily, if an attempt by Quip – the low-cost, Web-based telephone company part owned by BT- is anything to go by.

As part of the company’s marketing offensive, Quip has been distributing booklets displaying its “great value” call charges, complete with a “quick-map”

London Tube and train guide showing how to traverse the capital.

But unlike Harry Beck’s fêted Tube design, Quip’s looks more like a plate of spaghetti.

Could you find your way from Waterloo to Highbury & Islington using this?


P&G agrees to Charmin probe

Marketing Week

Procter & Gamble has agreed to meet water companies this week to evaluate the impact of its Charmin toilet roll brand – advertised as “staying strong even when wet”- on UK sewerage systems.

Can retail giants make the Net pay?

Marketing Week

By racing onto the Net, UK supermarkets are caught in a catch 22. The more successful online ventures become, the more they cannibalise store sales. Cynics argue it’s merely an attempt to woo City analysts.

Octagon global role for Ritchie

Marketing Week

Sports company Octagon Marketing has promoted Alasdair Ritchie to worldwide president as it seeks to boost its consultancy business in the lucrative US market. He takes over the role from former US marketing president Harlan Stone, who is understood to have quit the IPG-owned group to join an Internet start-up. Former TBWA global chief Ritchie […]


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