ITV 1 has increased its audience by 13 per cent in peak time and 11 per cent ‘all-time’ for the first four weeks of the year compared with last year. Its commercial impacts have risen 18 per cent year on year, and young and upmarket audiences have increased by 25 per cent, according to ITV Network.
Caroline Parry’s article on the uptake of digital cameras (MW January 16) certainly is good news to the online digital photography industry. The general consumer preference of digital cameras over film is strongly reflected in this sector, as the 2002 Christmas season saw consumers flocking to online digital photography websites uploading and buying prints and […]
Octagon has been appointed by Fox Kids Europe to provide consultancy and event management services for the international final of the football tournament, the Fox Kids Cup 2003.
The Diary would like to extend its slightly belated congratulations to Ann Francke, appointed as Boots’ director of strategic marketing earlier this month (MW January 16). Unfortunately, the Diary has lost telephone privileges and so it cannot order one of the floral tributes that have been cascading onto Francke’s desk like bird droppings onto a […]
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.