ITV denies plot to move Premiership

ITV has denied that it is actively considering moving The Premiership away from its 7pm Saturday slot on ITV, despite strong indications to the contrary from industry insiders close to the situation.

There had been talk at the end of last week that the Coca-Cola-sponsored show would be re-rescheduled out of the 7pm slot following last Saturday.

But insiders claim that because The Premiership performed well at 7pm last Saturday, recording 4.9 million viewers with a peak of 5.5 million, it has been given a short reprieve. They claim that ITV is still considering re-scheduling the show and that the 7pm slot is not safe.

A spokeswoman for ITV says that ITV is not re-scheduling The Premiership away from its 7pm slot.

Coca-Cola has admitted that it has negotiated a two-tier sponsorship deal, which would allow for re-scheduling of the show.

ITV’s prime-time rating has dropped below the key 30 per cent mark over a seven-day period for the first time and this is likely to put pressure on advertising revenue.

Recommended

Npower faces shutdown of its marketing

Marketing Week

Energy regulator Ofgem could suspend the marketing activities of gas and electricity provider npower if the company fails to improve the practices of its sales agents by January. Ofgem has issued a warning to the energy company for so far failing to meet a raft of undertakings concerning its telephone and doorstep selling techniques given […]

ASA lambasts Accurist for ‘irresponsible’ campaign

Marketing Week

Jewellery and watch manufacturer Accurist has been slammed by Advertising Standards Authority (ASA) for its “irresponsible” use of a young girl in a “suggestive, sexual way” in a print ad. The ASA has upheld a complaint that the ad – created by Malcolm Moore/Deakin Blayze – was offensive and irresponsible and was likely to appeal […]

Comments

    Leave a comment