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‘Uninterested and unbothered’: ITV launches new brand to woo younger audiences
ITV is launching a new ad-free media and ecommerce brand founded by former LADbible and Asos marketer Stephen Mai, as it looks to engage younger audiences.
ITV is launching a new ad-free media business aimed at 16 to 34s as it looks to increase engagement among “harder to reach” younger audiences, a key part of its wider transformation strategy.