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Ambush marketers set for crackdown
Russell ParsonsThe Government has stood by proposals that could make marketing directors personally culpable for ambush marketing involving their brands at next year’s London Olympics.
Collaboration is future of marketing capability
Mark ChouekeI’m lucky. I get a daily view of marketing and business that few of you get to share. It’s the vantage point of the editor. The ’global’ view of best and worst practice, across every sector, discipline and market. As you focus each day on succeeding at the task in hand that will add value […]
Two-thirds of marketers do not understand the term ‘gamification’
Charlottle McElenyTwo-thirds of marketers do not fully understand what ’gamification’ means, according to research, despite 78% believing that customers are more likely to respond to marketing with a gaming element. Read article here.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.