ITV has unveiled a host of programmes to celebrate 50 years as the UK’s leading commercial broadcaster, including a show called Best Ever Ads. ITV Regional and Network News has also teamed up with the Big Lottery Fund to distribute 50 awards of &£50,000 each to local community groups to mark the occasion…
Advertising spend in the UK is predicted to grow in real terms by almost five per cent this year and nearly four per cent in 2006, according to the European Advertising and Media Forecast Databook.
Sainsbury’s has renewed its contract with celebrity chef Jamie Oliver. It follows the reappointment of Abbott Mead Vickers.BBDO as the supermarket’s advertising agency (MW April 28).
Lee Jeans has handed its £2m European advertising business to Belgian agency LG&F following a five-way pitch. The jeans brand, owned by Brussels-based VF Corporation, shortlisted incumbent Storakers McCann, Farm, Vallance Carruthers Coleman Priest and 180 Amsterdam for the account in a pitch overseen by Agency Assessments International. Lee Jeans European brand marketing manager Jan […]
The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
The property company’s CMO Gary Bramall wants to unlock the positivity of moving home with a brand refresh designed to reflect his vision of a “holistic Zoopla”.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.