…ITV is pulling Celebrity Wrestling from its early Saturday evening slot, following its battering in the ratings by BBC1’s Doctor Who. Last Saturday, it was watched by 2.6 million viewers, a 14 per cent share.
Airline consortium the Star Alliance has reappointed Fox Kalomaski to handle its &£1m advertising account. The agency is thought to have seen off challenges from FCB London and McCann Erickson for the business. Fox Kalomaski will be responsible for launching and developing a corporate incentive scheme called Star Alliance Company Plus. The scheme allows companies […]
With reference to Nick Higham’s article (MW April 28) on precision political marketing and its use by the main parties to target marginal seats and floating voters, I think there is a huge missed opportunity, a use to which Mosaic and other voter-targeting tools could have been put in the election: targeting non-voters. As voter […]
Rupert Gavin, former head of BBC Worldwide, has been named chief executive of Odeon and UCI, the cinema chains owned by Guy Hands’ Terra Firma investment vehicle.
The classic marketing principles won’t change, but prevailing uncertainty means marketers must be able to adapt campaigns in response to changing events and consumer mindsets.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Asos increasing marketing spend to Moonpig’s brand character revamp, it’s been a busy week. Here is my take.
New opportunities will always arise so make sure you have the inner confidence to persevere.