ITV pushes the envelope of PR

Consider the poor folk at the Incorporated Society of British Advertisers (ISBA). Word has reached the Diary that some senior figures at the organisation do not recall receiving Christmas cards from certain ITV companies. Were they lost in the post, or did the companies merely send out cards that were so dull as to be instantly forgettable? After all, surely it would be impolitic to alienate an organisation which has so much to say on the subject of the creation of a single ITV company, and its impact on advertising sales.

Luckily, ISBA is an organisation with a heart of gold, always ready to think the best. As one highly placed source at the organisation says: “If ITV is using the money saved on postage to invest in better programming, we as advertisers would welcome that.”

Ah, isn’t that nice?


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