ITV is in negotiations with Ofcom to obtain permission to lengthen commercial breaks from an average of seven minutes to nine. Current rules allow a daily average of up to seven minutes an hour, with a maximum of 12 minutes in any one hour.
Manning Gottlieb OMD is tipped to scoop the Â£10m ITV media planning and buying account after a three-way pitch against Zenith Optimedia and MindShare.
Wanadoo has been forced to pull its latest television ad after the Advertising Standards Authority ruled that it was “irresponsible” to show young people playing in a scrapyard. The campaign, which was created by M&C Saatchi, triggered 68 complaints. It featured a group of young people cavorting in a scrapyard and a couple kissing in […]
The US economy is booming while Europe is lagging, so why isn’t Tory MP John Redwood extolling the virtues of free trade?
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.