ITV is in negotiations with Ofcom to obtain permission to lengthen commercial breaks from an average of seven minutes to nine. Current rules allow a daily average of up to seven minutes an hour, with a maximum of 12 minutes in any one hour.
Manning Gottlieb OMD is tipped to scoop the Â£10m ITV media planning and buying account after a three-way pitch against Zenith Optimedia and MindShare.
Wanadoo has been forced to pull its latest television ad after the Advertising Standards Authority ruled that it was “irresponsible” to show young people playing in a scrapyard. The campaign, which was created by M&C Saatchi, triggered 68 complaints. It featured a group of young people cavorting in a scrapyard and a couple kissing in […]
The US economy is booming while Europe is lagging, so why isn’t Tory MP John Redwood extolling the virtues of free trade?
HSBC is looking to provoke discussion with its new brand platform ‘Open Questions’, as it aims to engage consumers and drive brand preference.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down memory lane with nostalgia brands, it’s been a busy week. Here is our take.
Chancellor Kwasi Kwarteng is banking on tax cuts and energy bill support to boost the UK economy to a growth rate of 2.5%.
At a Festival of Marketing Masterclass event, marketers learned how to become consumer-centric but brand-led and technology-inspired.