ITV reveals launch date for ITV Player micropayments

ITV is to trial micropayments for its TV catch-up player from the start of 2012.

/o/y/r/NMAlogo.jpg

/c/g/i/itvcom160.jpg

The broadcaster will begin launch of online micropayments “at the turn of the year” to gauge what kind of content people are willing to pay for.

The news comes as ITV revealed its half yearly results, which saw online revenues surge 33% to £16m in the first half of the year to 30 June.

ITV.com saw a 19% hike in monthly unique users to 10.8m in the first half, while the number of long-form video views rose 64% to 180m views across all the broadcaster’s platforms.

The broadcaster has been gradually increasing its multi-platform distribution expansion strategy since it kick-started its five-year “transformation” strategy last year.

It has now rolled out its TV catch-up player on Freesat, Apple and Android devices.

It first mooted the plan to incorporate micropayments last year, as a way of reducing its dependence on advertising.

This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now