ITV reveals launch date for ITV Player micropayments

ITV is to trial micropayments for its TV catch-up player from the start of 2012.

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The broadcaster will begin launch of online micropayments “at the turn of the year” to gauge what kind of content people are willing to pay for.

The news comes as ITV revealed its half yearly results, which saw online revenues surge 33% to £16m in the first half of the year to 30 June.

ITV.com saw a 19% hike in monthly unique users to 10.8m in the first half, while the number of long-form video views rose 64% to 180m views across all the broadcaster’s platforms.

The broadcaster has been gradually increasing its multi-platform distribution expansion strategy since it kick-started its five-year “transformation” strategy last year.

It has now rolled out its TV catch-up player on Freesat, Apple and Android devices.

It first mooted the plan to incorporate micropayments last year, as a way of reducing its dependence on advertising.

This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now

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