Congratulations to all the winners of this year’s Marketing Week Masters Awards, including ‘Brand of the Year’ Tesco, Grand Prix winner ITV, and ITV CMO Rufus Radcliffe, who has been crowned ‘Marketer of the Year’.
ITV is using its reach and scale to support mental wellbeing during the coronavirus pandemic, with another film set to launch this week encouraging people to reach out to elderly or vulnerable neighbours.
A bid to offer ‘More than TV’ has seen one of Britain’s biggest broadcasters steer the national conversation towards mental health.
With a focus on reflecting and shaping UK culture in everything it does, ITV has addressed questions about its content and achieved its aim of being about ‘More than TV’.
Millions of people have thought more seriously about mental health thanks to one of the UK’s biggest broadcasters.
Radcliffe was the popular choice of a jury consisting of some of the UK’s most prominent marketing voices. He was selected from a shortlist of the highest rated marketers in the Marketing Week Top 100, sponsored by Salesforce.
The winner of the brand purpose and content crowns was also named Grand Prix winner at the Marketing Week Masters.
Robert De Niro goes mad for bagels, Paddy Power calls time on football shirt sponsorships and Colonel Sanders performs a Mother’s Day striptease, here’s part two of Marketing Week’s campaigns of 2019.
BritBox is launching a multi-million pound campaign as it promises not to go “head to head” with Netflix in the streaming wars.
This summer’s biggest show on TV may give brands unprecedented access to the millennial market, but with concerns around mental health support and a lack of body diversity, is the risk as high as the ratings?
ITV has hired two new marketers and is building a metric for ‘spontaneous brand consideration’ as it ups its efforts to turn viewing moments into transactional relationships.
ITV and the BBC are hoping to generate some much-needed revenue in the face of declining ad sales and licence fee revenue, but face an uphill struggle to build a brand that can compete with Netflix and Amazon Prime Video, as well as Disney’s new offering.
The campaign has been funded by an alliance of all the UK’s major supermarkets and Birds Eye, with the 60-second TV ad featuring a yoo-hooing sprout and ugly turnip looking to reinvigorate how vegetables are viewed and encourage kids to eat more.
TV sets, not mobile devices, are the future of video but if traditional broadcasters want to survive they must stop wasting time on their own smart TV apps and combine on a single platform.