ITV: TV is a powerful medium to connect with older consumers
Matthew ValentineITV director of client strategy Kate Waters believes TV has a clear role to play in addressing the “hard creative challenge” of appealing to older consumers.
ITV banks on ‘highly differentiated proposition’ to draw viewers to ITVX
Michaela JeffersonThe broadcaster claims the new streaming platform will enable it to double its streaming viewing, monthly active users and subscribers, while delivering “valuable” addressable advertising inventory at scale.
‘Uninterested and unbothered’: ITV launches new brand to woo younger audiences
Lucy TesserasITV is launching a new ad-free media and ecommerce brand founded by former LADbible and Asos marketer Stephen Mai, as it looks to engage younger audiences.
How can brands cut through in a ‘saturated’ streaming market?
Michaela JeffersonWith fierce competition and pressures of inflation, this year has already seen a number of significant moves in the video streaming sector – from ad-funded models to platform launches. With so much noise, who is best positioned to win?
The best marketing campaigns of 2020: Part 1
Marketing Week ReportersFrom the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020.
ITV hunts for a new CMO as Rufus Radcliffe assumes on-demand role
Sarah VizardThe move is part of a restructure at ITV that will split its media and entertainment division into broadcast and on-demand amid the growth of online viewing.
ITV on how its ‘organic’ agency relationship is giving it the edge
Matt BarkerITV believes its “honest, direct and organic relationship” with creative agency Uncommon is helping the broadcaster radically change perceptions and increase its relevance within society.
‘We’re not a passive brand’: Rufus Radcliffe on putting ITV at the heart of British culture
Charlotte RogersFrom encouraging millions to open up about their mental health to taking a view on the future of modern Britain, CMO Rufus Radcliffe is positioning ITV as a creative force to be reckoned with.
Tesco, ITV and BT Sport win top prizes at the Marketing Week Masters Awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Masters Awards, including ‘Brand of the Year’ Tesco, Grand Prix winner ITV, and ITV CMO Rufus Radcliffe, who has been crowned ‘Marketer of the Year’.
Why ITV is focusing on mental health in the fight against Covid-19
Ellen HammettITV is using its reach and scale to support mental wellbeing during the coronavirus pandemic, with another film set to launch this week encouraging people to reach out to elderly or vulnerable neighbours.
How ITV’s connected approach shifted the conversation on mental health
Matthew ValentineA bid to offer ‘More than TV’ has seen one of Britain’s biggest broadcasters steer the national conversation towards mental health.
How humour and mainstream appeal helped ITV become marketing team of the year
Matthew ValentineWith a focus on reflecting and shaping UK culture in everything it does, ITV has addressed questions about its content and achieved its aim of being about ‘More than TV’.
How ITV used content to get millions talking about mental health
Matthew ValentineMillions of people have thought more seriously about mental health thanks to one of the UK’s biggest broadcasters.
ITV’s Rufus Radcliffe scoops marketer of the year prize
Russell ParsonsRadcliffe was the popular choice of a jury consisting of some of the UK’s most prominent marketing voices. He was selected from a shortlist of the highest rated marketers in the Marketing Week Top 100, sponsored by Salesforce.
How ITV got Britain talking about mental health and won over the marketing industry
Russell ParsonsThe winner of the brand purpose and content crowns was also named Grand Prix winner at the Marketing Week Masters.