ITV1’s ad break recreated in Lego
To promote The Lego Movie, ITV1 has run ads such as BT Flatmates and Premier Inn formed entirely out of the plastic bricks.
https://www.youtube.com/watch?v=Ua7PzalJrzo
To promote The Lego Movie, ITV1 has run ads such as BT Flatmates and Premier Inn formed entirely out of the plastic bricks.
https://www.youtube.com/watch?v=Ua7PzalJrzo
Barclays says it has made “significant” progress in rebuilding trust among consumers and will step up efforts in 2014 by judging the performance of all staff by how they demonstrate Barclays’ “values and purpose” and not just business performance.
Reckitt Benckiser has credited its decision to increase investment in its brands by £100m globally last year for fuelling a “strong” performance last year that saw annual revenues rise to record levels.
Morrisons is planning to switch from gender to price-based toy marketing in its stores as pressure grows on retailers to end stereotyping and adopt gender-neutral toy marketing.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.