Barclays says it has made “significant” progress in rebuilding trust among consumers and will step up efforts in 2014 by judging the performance of all staff by how they demonstrate Barclays’ “values and purpose” and not just business performance.
Reckitt Benckiser has credited its decision to increase investment in its brands by £100m globally last year for fuelling a “strong” performance last year that saw annual revenues rise to record levels.
Morrisons is planning to switch from gender to price-based toy marketing in its stores as pressure grows on retailers to end stereotyping and adopt gender-neutral toy marketing.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.