Barclays says it has made “significant” progress in rebuilding trust among consumers and will step up efforts in 2014 by judging the performance of all staff by how they demonstrate Barclays’ “values and purpose” and not just business performance.
Reckitt Benckiser has credited its decision to increase investment in its brands by £100m globally last year for fuelling a “strong” performance last year that saw annual revenues rise to record levels.
Morrisons is planning to switch from gender to price-based toy marketing in its stores as pressure grows on retailers to end stereotyping and adopt gender-neutral toy marketing.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.