ITV’s advertising revenue is expected to be down ten per cent for the month of July, compared with the same month last year. Total television advertising revenue is also expected to have fallen by up to four per cent, making July the second month in a row that total TV advertising revenue has fallen.
Search data reveals a lot about what consumers want and can inform on how to position a brand for growth and even what words will work best in a campaign.
Getting bikers to talk about safety required some lateral thinking from Highways England.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the need to market market research to the marketing strategy behind Yum! Brands, it’s been a busy week. Here’s my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.