Disney is hoping to prove its brand can help families lead healthier lifestyles with the launch of a campaign showing people can live ‘Healthily Ever After’.
The FA’s marketing manager on its new headline sponsor Emirates and using Instagram to reach a younger audience.
BBC Worldwide is prepping its largest programmatic marketing campaign to support the launch of its digital video service which will generate additional revenue to supplement the licence fee.
The collective silence of sponsors during the European Super League fiasco spoke volumes, but brands should still be looking at ways to rebuild trust and engagement for fans of the beautiful game.
Louise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.
The Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
In an age of image fatigue, audio is fast becoming a favoured medium for brands looking to up the emotional engagement.