Disney is hoping to prove its brand can help families lead healthier lifestyles with the launch of a campaign showing people can live ‘Healthily Ever After’.
The FA’s marketing manager on its new headline sponsor Emirates and using Instagram to reach a younger audience.
BBC Worldwide is prepping its largest programmatic marketing campaign to support the launch of its digital video service which will generate additional revenue to supplement the licence fee.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
From nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.
We may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
Mark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.