Disney is hoping to prove its brand can help families lead healthier lifestyles with the launch of a campaign showing people can live ‘Healthily Ever After’.
The FA’s marketing manager on its new headline sponsor Emirates and using Instagram to reach a younger audience.
BBC Worldwide is prepping its largest programmatic marketing campaign to support the launch of its digital video service which will generate additional revenue to supplement the licence fee.
Lorraine Heggessey, who has led transformation at high profile media brands including the BBC, says good leadership is built on communication, because there is “no point having the best strategy in the world if nobody knows what it is”.
Warning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Rather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.